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LOOP is a brand of handmade collars, leashes and more . The special features are the designs and patterns , which are always increasing. Everything is made by hand and if you dare and allow it, also unique.

The beginnings of creation under the name LOOP date back to 2018. At the beginning of 2018, during a vacation by the sea, I wanted to treat my Lucky to something special - a beautiful collar that would be as unique as he is. Despite a long search, I couldn't find anything that would really excite me. At that moment, a thought arose in me: why not create something myself, because it probably isn't that difficult? Well... honestly today, looking back, I know it was.

And so my story began.

After returning home, I thought for a long time about what the perfect combination would be to make collars that would not only be functional, but also beautiful, durable, and pleasant to the touch.

I started researching different materials and came across paracord and biothane - two amazing materials that immediately captivated me. Paracord with its strength and durability, which can withstand a variety of situations, and biothane, which is pleasant to the touch, water-resistant and simply beautiful. I spent hours and hours at the computer trying to understand all the ways to knit paracord.

To be completely honest, I almost gave up at that time , because after countless attempts I got huge pains in my muscles that I had never even known until that moment. In addition to them, I also had open blisters on my fingers. On the screen, everyone was making knots with such ease, but I was confused because nothing was as it should be. But I made my first collar. It wasn't exactly perfect, but I knew that this was what I liked. Soon I made a second, a third,... Until he had a whole collection. Because each next one was better and more beautiful. And the last one was as it should be.

A new milestone came. I got my first real order for a collar, and then more and more. With all these orders, I realized that making it took too much time for me to make it my paid hobby . Since I had a full-time job, the idea that I could make collars for others myself was shattered, because I didn't have time for everything . Despite everything, I still had two small children walking around with me.

But I didn't dare leave my good job and invest everything in LOOP. I slowly put the cords in the closet and they stayed there for quite a while... and then Corona came.

The world stopped. And I found myself with precious time... and I channeled it into education and making collars.

I followed my dreams and today I know I did the right thing.

LOOP has developed into a brand that I am proud of. With my products, I would also like to convey to others that it is essential to have dreams, believe in them, and make them come true .

Every collar I make today carries within it a piece of that original inspiration and love I feel for my dog ​​and for everything that is important to me .

By handcrafting each collar, I want to create something unique - something that is not just a collar, but a reflection of the special bond between a dog and its owner .

Today, when I look at my online store, I realize that every collar I make tells a story - a story of love, dedication, and care.

My story began that day at sea, and ever since then I have been happy to share it with anyone who wants to offer their four-legged friend something truly special.

Darja Habjan